Treeline Gear Inc.Innovation from Experience

Treeline Gear is your one-stop online shop for innovative:

  • Ski boots
  • Ski helmets
  • Skiing apparel
  • Snowboarding boots
  • Snowboarding apparel
  • Hiking gear
  • Zip-lining equipment


Someone's been listening to you … but you probably didn't know it

The originators of Treeline Gear spent more than 25 years in the mountains, perfecting the art of technical gear and apparel for skiers, snowboarders, and hikers.

During this time, they listened carefully to your concerns and complaints about equipment and clothing. When your feet are hurting, or you can't seem to find the right mix of layering for various conditions, they've been there.

Now ... Treeline Gear is here to address your needs ...

We combine performance-based innovation with energy-driven design – the goal being maximum comfort, safety and enjoyment for you on the slopes!

Treeline Gear Inc. is an equipment and apparel provider for a variety of outdoor sports. The primary focus is on ski equipment for the growing niche of freeskiing, as well as backcountry skiing. Freeskiing is a form of skiing, which resulted from the popularity of snowboarding and involves advanced tricks, jumps and terrain park obstacles.

Since its start in 2009 Treeline Gear has been designing and developing a new line of ski helmets, skis and clothing. Its goal is to become a major supplier to retail stores across the U.S. and beyond. Treeline Gear presently has one office location in Lake George, NY, three local retailers, and an online store on its website.

Ski Skin, Skull Gear and all logos are trademarked and property of Treeline Gear.

Peter O'Neil, president
Treeline Gear Inc.

May 7, 2013

Treeline Gear adds ski pro to company roster

Lake George-based ski merchandise company Treeline Gear Inc. announced today that professional skier Theodore Cannavo has signed on as the company's first product ambassador.

"It's great to see someone as passionate about skiing as I am become part of the team," company president Peter O'Neil said. "This is a huge step forward for us. It gets our foot in the door on the other side of the ski industry, with the riders and sponsors."

And it was Cannavo's feet, specifically in Treeline Gear technical ski socks, that led Cannavo to his new position.

As a ski coach currently based out of Lake Tahoe, Calif., Cannavo is hard on socks. He brought two pairs of Treeline Gear socks home from an Albany ski expo, wore them all season, and was impressed enough that he reached out to company executives for more.

"My feet stayed dry all day and for me this was huge," Cannavo says.

"The durability was amazing; typically I ski 100-plus days a season and go through at least four pairs of socks; two pairs of Treeline socks lasted me all 135 days this season."

Cannavo brings a lifelong love of skiing to the company.

"Growing up you could say I was addicted," he says, "and the passion carried into my teens."

He joined the Brodie Mountain race team in Massachusetts and became a junior patroller at 15, then signed on as an instructor at the Brodie ski school at 16.

When the resort shut down its ski operation in 2004, Cannavo's coaching career took him to Jiminy Peak in Massachusetts; from there he went to Jay Peak, Vt., where he worked with athletes on the Junior Freeride Tour.

In 2012, he moved to Vail, Colo., coached junior freestyle skiers and this summer will work out of Woodward Tahoe, coaching, training and preparing for competition in the 2013 Freeride Tour.

"As Treeline Gear continues to grow," he says, "I love that I get to be part of the team and help promote a company that makes products right here in the US, and that everyone can believe in. My hope is to spread the word from coast to coast and help continue building a strong company."

From a business perspective, the addition of a professional skier to the company's roster lends credibility to its products as well as its goal of covering skiers from head to toe in gear and apparel that addresses their every concern, whether it be safety or comfort at the summit.

SkullGear, the company's new ski helmet, is slated to go into production this fall. While O'Neil is still in the process of acquiring capital, he is working to round out his board of directors with people who have close ties to the local economy, and hopes to eventually move production from Alabama, where Treeline Gear apparel is currently made, to the Adirondacks.

"Our industry is all about timing," company president O'Neil says. "With our upcoming helmet launch, there is no better time for someone from the pro circuit to join us."

Peter O'Neil, president
Treeline Gear Inc.

Skiing is Believing

After a sell-out season, LG-based Treeline Gear ramps up plans for helmet launch

It began with a Post-It note, a father-to-son suggestion: "Draw a ski shirt ... I'll work the details out later."

It became Treeline Gear Inc., a company quietly smashing sales records yet staying largely a secret.

As the Warren County-based ski company concludes its third retail sales season, the question remains: Why have so few heard about it?

"It's not like we came out of the gate full tilt," company president Peter O'Neil says from the company's home office in Lake George.

The company started small, debuting online in 2009 with technical ski socks sold exclusively through Touted as the first to ever sport split-shin and ankle wrap padding, in 2010 Treeline Gear expanded from Internet sales to retail shelves at Sports Page Ski and Patio. This season sales continued moving north, as ski shops at both Gore Mountain and Garnet Hill Lodge began carrying the line. O'Neil was out of inventory before area slopes even had their first foot of snow, an anomaly wholly attributable to the company's debut line of women's socks, which sold out locally the first month.

"It's just a little weird," Sports Page manager Drew Higley said. "I think people bought them for other reasons."

Higley thinks that this year's move into a thicker sock grabbed the interest of customers looking for something they could wear off the mountain too. While the men's technical ski sock followed established industry standards of warmth with lightweight density for maximum comfort in, the women's line ~ bold and beefy with varying degrees of blue stripes ~ most likely found its way into alternate outdoor pursuits.

"They went out later and they were gone quicker," Higley said.

O'Neil, 37, put on his first pair of skis, K2s, at the age of 7. Thirty years and several brands of shirts, socks, helmets and skis later, O'Neil realized the 5.8 billion dollar ski industry still had room for improvement.

Enter Treeline Gear, O'Neil's solution.

The socks have more padding, more cushion and without giving away company secrets, O'Neil says he has researched fabric quality and materials to the point that he is confident company products, be it socks or shirts, helmets or skis, will outperform established industry names.

"We're developing a brand that people are going to relate to and, ultimately, be loyal to," O'Neil says.

From that end, Treeline Gear is staying loyal too, to America's workers and manufacturing base by creating products that are tested and produced in the U.S.

"To have it made in the U.S. is huge," Higley said, considering the miniscule amount of ski gear actually produced in the U.S. One trip through the store's multiple racks of merchandise, from skis to snowboards to socks, jackets and hats, reveals label after label of products made in China or Vietnam.

Treeline Gear socks are designed in-house, manufactured in the U.S., and tested in the Adirondacks.

Head to toe coverage

With a line of helmets, base layers, and patent-pending skis in the works, Treeline Gear has managed to survive the critical first years that often bury ambitious new businesses. As the company enters its fourth year, O'Neil admits it hasn't been easy.

"What isn't a challenge?" he says. "Between the economy, the weather, market saturation ... " his voice trails off, but he doesn't appear too concerned, "were shifting gears."

As owner and president of Lake George-based Adirondack Developers and Builders, O'Neil started Treeline Gear while keeping his other business alive during one of the worst construction periods in recent history. There were times when he got up in the middle of the night to write things down and at the end of the day, after building, went back to his desk and his dream of making Treeline Gear a worldwide name. "The competition is the least of my worries," he says. "The products are going to sell themselves."

O'Neil's challenge today is not product development, it's capital. Prototypes cost thousands of dollars, and while O'Neil has enlisted the assistance of research and development engineers in California, he would like to have more local involvement.

With that in mind, O'Neil has opened the company up to investors and is in pursuit of alternative funding to launch Treeline Gear's next venture: Skull Gear helmets. With a focus on safety, unique design features and a target audience of young adults, O'Neil believes Skull Gear's patent-pending venting system will not only provide an enhanced downhill experience, he believes Skull Gear will revolutionize the helmet industry.

"The trend is toward safety without compromising design," O'Neil says. When released, helmets will be ASTM certified.

Certification is still far from the norm, and the company is poised to capitalize on the growing trend with a core designed to absorb impact "30- to 40-percent better" than the expanded polystyrene core that currently dominates the industry.

Consumers, the bottom line

While one would expect the owner and a retailer selling its products to have only good things to say about it, Treeline Gear apparel tester and Gore Mountain ski instructor Katharine Erceg had nothing to gain from her experimental run with Treeline Gear socks, yet ...

"The socks were great!" Erceg reported after skiing. "They were super comfy, didn't bind and my feet were warm and dry! I'm going to wear them again tomorrow!"

And that, says O'Neil, is what it's all about.

Treeline Gear in the News. Click here.

The Outer Edge, Treeline's innovative new snow ski, has patented reshape technology to allow for better cornering and overall handling.

The Outer Edge ski is in design phase with a release date TBD.

The Treeline Ski Sock – tested in 2009; released in 2010, and currently on the market. Third and fourth generation ski socks were released in fall 2012 with all pre-season inventory sold. This is the only ski sock available with split shin padding.

Click here to purchase

Skull Gear Ski Helmet

This innovative helmet is in the final design stage of production, this original, cutting-edge helmet has many soon to be patented features not found in any other helmet, including ShelGel™, Gear Foam™, and our Gear Tracker™ device.

Skull Gear Ski Helmet Skull Gear Ski Helmet

SkiSkin Ski ClothingOur line of SkiSkin will bring you base layer clothing and mid layer clothing that features maximum comfort and warmth without the weight. Base layers use ski-dry technology, and both lines offer just the right density for optimum comfort in a wide range of temperatures.

The Treeline Jacket brings lightweight, comfortable (not cumbersome) warmth and wind protection.

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Treeline Gear Skiing and Snowboarding Store

Our new line of ski helmets, and ski apparel, and our reinvented shaped ski will be coming soon.

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